Prolific author and nationally recognized, award-winning blogger, Matt is President and Founder of Heinz Marketing with 15+ years of marketing, business development and sales experience from a variety of organizations and industries. He is a dynamic speaker, memorable not only for his keen insight and humor, but his actionable and motivating takeaways.

Matt’s career focuses on consistently delivering measurable results with greater sales, revenue growth, product success and customer loyalty. He has helped organizations such as Amazon, Seagate, Morgan Stanley, The Bill & Melinda Gates Foundation and many others create predictable, repeatable sales & marketing engines to fuel growth.

Matt is a repeat winner of Top 50 Most Influential People in Sales Lead Management and Top 50 Sales & Marketing Influencers. Matt is living through the renovation of a 105 year old historic farmhouse in Kirkland, Washington with his wife, Beth, three young children, dog and seven chickens.

You can read more from Matt on his blog, follow him on Twitter, LinkedIn or check out his books (listed below) on Amazon.com.

Contact us to book Matt for speaking, consulting, or training.

• Full Funnel Marketing
• Modern Marketing Field Guide
• Successful Social Selling
• Sales for StartUps
• Are You Selling Pants, Or Selling A Dream?
• Move The Mouse & Make Millions!

Payal manages the entirety of the client engagement from the strategy development to the execution of tactics and ensures goals are met with a positive customer experience. With over 11 years of B2B marketing experience, her focus has been marketing strategy development, translating business objectives into integrated marketing campaign plans, campaign execution, and tracking through meaningful KPIs. She has successfully brought cross-functional teams together for GTM planning; is experienced in demand generation, content planning, sales enablement, and conversion rate optimization in all stages of the sales funnel.

Her love for data and analytical skills are matched with her quest to learn the tools she uses and her hands-on approach. She holds an MBA in Marketing and has studied Digital Marketing Analytics from UW. Payal has been in the Greater Seattle area since 2007.

A few of her favorite things: Spending time with her 2 daughters, playing Monopoly Deal, bike riding, cooking, and Bollywood dancing.

Certifications and Expertise:

• Google Analytics (GA4) – Google
• Google Ads Search – Google
• Google Ads Display – Google

Lisa ensures Heinz Marketing runs like a well-oiled machine by overseeing Business Operations, including Finance, HR, IT, and Office Administration. In addition, in her role as Marketing Operations leader, she supports the internal Growth team to meet their objectives with the resources and expertise they need. She has more than 15 years of B2B marketing experience and has developed a passion for marketing technology and operations. In addition to a bachelor’s degree in Business Administration with a concentration in Marketing from the University of Washington (Go Dawgs!), she went on to earn certifications in Graphic Design and Technical Editing. She is also a Marketo Certified Expert and loves sharing her knowledge with the rest of the team – whether they like it or not.

A few of her favorite things: The Bachelor, jalapeno chips, Sauvignon Blanc any time of year with any food (who needs wine pairings??), her two crazy boys, and true crime podcasts.

Certifications and Expertise:

• Adobe Certified Expert – Marketo Engage Business Practitioner
• Graphic Design – Bellevue Community College
• Technical & Professional Editing – Bellevue Community College
• Sales Enablement – HubSpot
• ABM Foundations – DemandBase
• Inbound Marketing – HubSpot
• GA4 Certification – Google

Tom leads client engagement teams from initial onboarding through execution and ensures excellent customer experiences along the way. He has over 10 years of experience working in marketing and communications roles, as well as ample experience in high-growth companies. His business knowledge and skill with positioning, branding, analytics, and messaging enable him to lead consultant teams to drive meaningful results on client projects. He loves working collaboratively on marketing challenges and helping clients get the most out of their engagements with Heinz Marketing.

Prior to joining Heinz Marketing, Tom worked building a company from 2 to 30+ employees, and was involved in marketing agencies before that. He holds his degree in Business Administration from Foster School of Business at the University of Washington, with a focus in marketing.

A few of his favorite things: Hiking, backpacking, games of all kinds, SCUBA diving, and wildlife tours around the world.

Certifications and Expertise:

• Certified Change Management Professional (CCMP) – Association of Change Management Professionals (ACMP)
• Google Analytics (GA4) – Google
• Google Ads – Google
• Google Tag Manager – Google
• Python Bootcamp – Udemy
• Content Intelligence – PathFactory

Karla is responsible for leading various client engagements. She acts as an essential connection point between the company and the clients, providing a great experience from onboarding to execution. She brings with her 12 years of extensive marketing experience from various industries ranging from Tech, Banking, Fast-Moving Consumer Goods, Non-Profits, and Retail. Her expertise in project management, client services, and most specially, marketing strategy planning and development enables her to effectively lead a team of Marketing Consultants to achieve the business and marketing objectives of their clients. Prior to joining Heinz Marketing, she worked at a leading financial services company as a Product and Marketing Manager. She also worked at multinational companies like The Coca-Cola Company and Nestlé. She graduated with honors with a degree in Communications at the University of the Philippines.

A few of her favorite things: Indoor and outdoor gardening, interior designing, hiking, camping, fishing, and volunteering at her local church and community.

Certifications and Expertise:

• Google Ads Search and Display – Google
• Google Ads Measurement Certification – Google
• AI for Marketers – HubSpot
• Google Analytics (GA4) Certification – Google
• Google Tag Manager – Google
• Salesforce Trailhead Courses: Reports and Dashboards – Salesforce
• Salesforce Datasets and Dashboards in B2B Marketing Analytics –Salesforce
• Salesforce Trailhead Courses: Campaign Basics – Salesforce
• Agile Methodology and Scrum (introduction) – MDI Novare

Brenna is responsible for strategizing, coordinating, and executing demand generation and account-based marketing programs for Heinz Marketing’s clients. She also helps clients report on the success of their campaigns, identifying metrics, and creating dashboards. She is a Marketo Certified Expert and often instructs clients on how to set up or optimize their marketing automation and CRM platforms. Brenna is a graduate of Washington State University with a major in Marketing and a minor in Communications. She enjoys helping clients become more knowledgeable about marketing and isn’t afraid to dig into an issue, even if it’s something she isn’t familiar with.

A few of her favorite things: Anything outdoors (walks, hikes, Spikeball!), Seahawks and Coug football games, trying new recipes and restaurants, traveling, and great wine!

Certifications and Expertise:

• Google Ads Search and Display – Google
• Google Ads Measurement Certification – Google
• Google Analytics (GA4) Certification – Google
• Google Tag Manager – Google
• AI for Marketers – HubSpot
• Inbound Marketing – HubSpot
• Salesforce Trailhead Courses: Reports and Dashboards – Salesforce
• Salesforce Datasets and Dashboards in B2B Marketing Analytics –Salesforce
• Salesforce Trailhead Courses: Campaign Basics – Salesforce
• Adobe Certified Expert – Marketo Engage Business Practitioner

Win has been with Heinz Marketing since 2019 and supports clients and his team as a senior consultant. Passionate about understanding each client’s unique buyers, and brand positioning, he works frequently on ABX program strategy and execution, sales enablement, and more. His broad knowledge extends beyond just business to encompass technical, scientific, and creative matters that help him form unique and strategic viewpoints to help solve the fundamental issues his clients experience. Internally, Win supports the Heinz Marketing business by working on marketing and sales ops and developing our monthly newsletter.

Before joining Heinz Marketing, Win worked briefly at OfferUp and spent time as a campaign finance consultant for political candidates in Washington state. He graduated from Lewis and Clark College with a BA in Art History in 2018. He loves taking his two dogs on hikes and trying new breweries around the Puget Sound region in his free time.

A few of his favorite things: Listening to as much music as possible and reading as many books as possible.

Certifications and Expertise:

• Admin Specialist – Outreach
• ABM Certificate – Demandbase
• Adobe Certified Associate – Marketo Engage Business Practitioner
• Google Ads Search – Google
• Google Ads Display – Google
• Google Analytics (GA4) – Google

Brittany works with the team and clients to develop and implement marketing programs across multiple channels including email, website, social media, digital advertising and more. Assisting with these marketing programs from start to finish, she helps manage campaigns and report on their performance. At the core of her passion for marketing, she aspires to not only help achieve strategic objectives but to help drive client stories meaningfully. Prior to joining the Heinz Marketing team, she gained experience in marketing from the lens of public relations at a marketing agency in Hawaii – her home state. A graduate of the Shidler College of Business at the University of Hawaii at Manoa, she holds a degree in Marketing and International Business.

A few of her favorite things: Exploring Yelp for new restaurants, action/psychological thriller movies, adventures to Trader Joes, and milk tea!

Certifications and Expertise:

• Google Ads Display Certification – Google
• Google Ads Search Certification – Google
• Google Ads – Measurement Certification – Google
• Google Analytics (GA4) Certification – Google
• Netline Cadet Certification – Netline
• Netline Lieutenant Certification – Netline
• Inbound Marketing – HubSpot

Sarah is a data-driven systems-thinker who takes a holistic approach to marketing strategy and deeply cares about collaboration with their clients. Previously consulting start-ups with their initial brand and marketing strategy, she is excited to join a bigger team and tackle larger projects in strategic development. Sarah is passionate about finding a solution to every inquiry, improving operational efficiency, and aligning brand values with business actions. They have a background in Fine Arts and a Master’s in Business Administration from Western Washington University. Prior to joining the Heinz Marketing team, they were leading a year-long marketing project for a large non-profit organization.

A few of their favorite things: Bikes (especially long gravel rides and bikepacking), being in the mountains, art, live music, cats, board games, and environmental sustainability.

Certifications and Expertise:

• Master’s in Business Administration – Western Washington University
• Graphic Design – Western Washington University
• Google Analytics (GA4) Certification – Google
• Google Ads Measurement Certification – Google
• AI for Marketers – HubSpot