In dark times like these, it’s important to turn your focus inward to get the most out of what you already have—your existing customers. 

In “Marketing’s Role Post Purchase”, Payal Parikh explains that it’s more important than ever to remember that loyal customers are an important source of cash flow and organic growth. With a reduced marketing budget, it is essential to bring in revenue from key customers.

Why?

• The cost of new customer acquisition is 5-7x more than to maintain an existing one
• The success rate of selling to existing customers can be as high as 70% compared to 20-25% for new customers. 
• Greater ROI – a 5% increase in retention rate can increase company revenue by 25-95%

Marketing’s role should not stop at acquiring new customers. That’s where Iterable comes in.

Who are they?

Iterable describes themselves as “the top-rated AI-powered cross-channel customer communication platform that helps organizations to activate customers with joyful interactions at scale. With Iterable, organizations drive high growth with individualized, harmonized and dynamic communications that engage customers throughout the entire lifecycle at the right time.”

Iterable is a marketing automation platform that helps businesses engage their customers, using real-time behavioral data, through personalized and targeted campaigns across various channels, including email, mobile push notifications, SMS, and more.

This company piqued my interest because they are all about hanging on to those customers you already have. Iterable brings together your customer data and communication channels to craft the perfect customer experience. 

Key Features

Personalization: Iterable emphasizes the importance of personalization in marketing. Users can create highly targeted, personalized and dynamic messages based on customer behavior, preferences, and other relevant data, all with the aim to improve engagement and customer satisfaction.

Data: The platform captures customer information and stores it indefinitely, allowing for accurate segmentation and personalization in your customer communications.

Automation: Users can set up automated workflows and campaigns triggered by specific customer actions or events. Automated sequences like welcome campaigns, abandoned cart reminders, and others designed to nurture leads and drive conversions. I personally like the visual sequence builder Iterable offers.

Reporting: Iterable provides analytics and reporting tools to help businesses track and optimize the performance of their campaigns and various audiences. Users can gain insights into metrics such as open rates, click-through rates, conversion rates, and more. 

AI: The part that captivated my intention most was their use of AI.  Martech is evolving every day, but some of the larger marketing automation platforms are lacking in their use of AI. In fact, Iterable’s use of AI was just featured in destinationCRM.

Iterable’s AI can help you create audiences that are most likely to deliver on your business goals, and help you understand data points. It even helps you know when to communicate with send time optimization and brand affinity to know who may be all in vs. those who aren’t ready to commit. 

I’m sure I’ve just scratched the surface on what this platform can do.

Resources

If you’re thinking about Iterable and want to learn more, there are plenty of resources available on their website:

• Demo – you gotta give up your work email address, though!
• Customer Stories – I see some familiar names on their customer list: Priceline, SeatGeek, Cinemark, Zillow, etc.
• Resource Library, Blog, Marketing Community, and Academy.

It looks like you’ll need to reach out to the company directly to talk about pricing, but the reviews posted to G2 are highly favorable.

In addition, just over a month ago, Iterable was named by Gartner as a Challenger in the Magic Quadrant for Multichannel Marketing Hubs.

Best yet, the company talks about their core purpose centered around people and enriching the relationships between consumers and brands. It’s all about authenticity and joy – and the world can definitely use more of that.   

Embrace those relationships and let Iterable help. Check out their website to learn more: https://iterable.com/.

The post Lisa’s App of the Week: Iterable appeared first on Heinz Marketing.

Since the start of the pandemic, chances are you’re regularly hosting some sort of virtual event. Maybe you’ve kept it relatively simple with a Zoom meeting. Or maybe you’ve invested in a specific webinar tool. Whatever it may be, I wanted to share a tool that’s been working great for our team.

We’ve been using StreamYard for a while now to stream our Sales Pipeline Radio episodes. The platform allows us to livestream to multiple locations including Matt’s LinkedIn page and YouTube.

Recently, we’ve also been using StreamYard’s webinar feature called “On-Air Webinars”. What I love most about the webinar feature is how simple and intuitive it is to use. We’re a small team, so it’s all hands on deck. That means we don’t have a dedicated events team. Having a tool that allows us to quickly and easily set up a registration page and go is a total game changer.

How StreamYard Webinars Works

So, how does it work? Thanks for asking, I’d love to tell you!

When you sign up and login to StreamYard, you have the option to create a new stream/recording.

*To get access to On-Air Webinars, you’ll need a Professional or Premium account.

From here, you can select “On-Air webinar”.

Next, you can fill in the details for your event.

You can select whether you’d like to pre-record or host the webinar live and where you want to stream it to. The rest of the information will be compiled into a registration page you can share with your audience.

*Quick tip: If you want to stream to LinkedIn or YouTube, I suggest waiting to add those destinations until the day of the webinar. That way, you’ll be able to gather as many registrations as possible since those channels are ungated.

Once you hit “Create”, you will see the event at the top of the list under “Streams and recordings”

To access the registration page, click “Share”, copy the link, and paste into a new tab. You’ll see something like this:

You can customize this page by adding your logo and brand colors.

Now you’re ready to start promoting!

At any point, you can edit the registration page, manage registrants, or share the speaker/panelist link by clicking the three stacked dots next to your event.

*Important note: when StreamYard says “invite guests”, they mean those who will either be on the webinar itself or need to be on the backend (organizers). DO NOT share this link with your full audience but use the “share” link instead!

Clicking “Enter Studio” will allow you to customize the look and feel of the webinar itself. You can change how you want the speakers to appear on screen or add elements such as a theme, logo, overlay, etc. Here is a snapshot of what the studio looks like:

When it’s time to hop on for the webinar, speakers will use their guest link to access the studio. You can leave any organizers “off stage” for the duration of the webinar and they will not appear to attendees.

To go live, the host can click “Go Live” in the upper right corner. Attendees will be able to participate via the chat function. Speakers will also have access to their own private chat that will only show messages sent by those on the backend.

One the webinar has ended, those who registered and attended will automatically receive a webinar email from StreamYard with the on-demand recording (as long as you’ve enabled that in your settings).

If you’ve streamed the event to LinkedIn or YouTube, the recordings will remain there as well.

Learn More

I hope that helps if you’re evaluating a new webinar or streaming platform for your organization. If you’d like to learn more about features and pricing, you can visit www.streamyard.com.

Want to learn how to incorporate more events into your campaign strategy? Reach out to our team – we’d love to have a conversation.

The post Michelle’s App of the Week: StreamYard appeared first on Heinz Marketing.

9 Proven B2B Marketing Strategies for 2024 By: Alyssa Dannaker
B2B marketers’ top objectives for the year ahead are brand awareness, lead generation, client retention, and sales support.  Explore nine essential B2B marketing strategies that can help companies succeed in all of these areas in 2024. From establishing a consistent brand identity to leveraging cutting-edge channels like webinars and podcasts, these actionable insights aim to accelerate your success in an increasingly competitive field.

The State Of Integrated Marketing In B2B By Demand Gen
The State of Integrated Marketing in B2B reveals that a sizable majority of B2B companies are currently using integrated marketing, and those who currently don’t use it plan to within the next 12 months. However, a much smaller number of marketers are confident in their understanding and execution of integrated marketing initiatives. This report provides a closer look at the survey findings

B2B Business Development – 11 Tips to Boost Your B2B Strategy By: Frank DePino
No matter your business’s scale or type, if you’re contemplating integrating digital marketing strategies into your B2B sales development, this guide serves as a practical starting point.

The 12 Most Common B2B Marketing KPIs to Track Your Success in 2024 (and 9 Uncommon Ones) By: Ashley Levesque
In this guide, we’ll explore not only the importance of measuring marketing KPIs for your B2B business but also delve into often-overlooked indicators that can significantly contribute to your overall success.

Future of B2B Sales: 8 High-Impact Trends to Watch For in 2024 By Anubhav Bhatt
As we look ahead to 2024, several key trends and technologies are poised to reshape the landscape of B2B sales.  In this blog, we will explore the exciting developments that are driving the future of B2B sales, empowering sales teams, and enabling businesses to thrive in the digital era.

4 Things in B2B Sales Ops That Need to be Automated By STS Staff Writer
One of the best ways to improve sales results is to automate the sales pipeline through automation to save both time and money in addition to other resources. To enhance the efficiency of the automation process, you need to identify the B2B SalesOps that must be automated. Read on to learn more about few of the most important aspects of B2B SalesOps that must undergo complete automation.

The post B2B Reads: 9 Proven B2B Marketing Strategies for 2024, 11 Business Development Tips, 4 Things You Need to Automate and More! appeared first on Heinz Marketing.

How to Boost Your Business Sales — Both With and Without AI by William Lam
Quit seeing AI as a competitor, and instead focus on what makes humans unique to the sales process. By leveraging A.I. smartly, with your own human approaches, you can give your business a huge sales boost.

The State of Generative AI & How It Will Revolutionize Marketing by Caroline Forsey
Ultimately, AI won’t replace humans — but the humans who know how to properly leverage AI will replace the humans who don’t. Here we’ll explore some of the strongest opportunities for AI in the marketing world today, backed by HubSpot Original Research.

Boost Your Sales Performance With AI Sales Assistant Software by Khoshant Lande 
AI has become an integral part of the sales industry, offering numerous advantages that can streamline your sales process, improve engagement, and increase your bottom line. In this guide, we cover the importance of AI in sales, and provide you with an overview of the best AI sales tools available.

Generative CRM — Here’s What It’ll Mean For Your Business by Ari Bendersky
Generative AI is poised to reshape CRM across companies in the years to come. See how this buzzy new tech, when used with your CRM, can help your teams work more efficiently and create better customer experiences.

10 Things A.I Can Do For You Right Now by Juliane Waack 
The future of artificial intelligence is exciting but for most of us, the more relevant question is what artificial intelligence can do to support our work, reduce workloads and increase efficiency right now. Here’s a few examples of how AI can help with sales and marketing operations today.

5 Ways to Utilize AI for Sales Forecasting by Danielle Antosz
Predicting future sales is notoriously difficult, and traditional sales forecasting methods are often inaccurate This post will explore five common ways to use AI for sales forecasting to help you make the best business decisions.

Generative AI: We’ve Been Here Before by Mike Driehorst
Generative AI will lead us to the next revolution in marketing – but it’s one we’ve seen before. SmartBrief’s Mike Driehorst looks back at the changes brought on by digital photography, and discusses two trends that will emerge from the growth of the latest revolutionary technology.

The post B2B Reads: A.I Edition Revisited appeared first on Heinz Marketing.

10 Steps to Generate B2B Sales Leads from Email Marketing By Anisha Dutta
When executed effectively, email marketing for lead generation can evolve into a powerful catalyst for revenue growth. However, achieving this requires a meticulous strategy backed by vigilant monitoring. This comprehensive guide to email marketing B2B lead generation will empower you to harness the full potential of email outreach and consistently generate conversions.

B2B Marketing Leaders – Develop A Customer-Obsessed Strategy For Growth By Forrester

Heightened buyer expectations have raised the stakes for B2B marketers. As buyers take control of the purchasing process, marketing leaders must align their peers across functions to provide an exceptional experience that delivers value at every touchpoint. Achieving this takes a relentless customer focus — and the courage to break away from familiar approaches.

Can Artificial Intelligence Write Better Email Subject Lines Than Humans? By Paul Roetzer
Explore how AI works with email subject lines and why you should get inspiration from AI when writing email subject lines. You’ll also learn about some of the best AI email subject line generators.

B2B Sales Lead Generation: Top 10 Challenges & Tips to Conquer Them By Paul van de Kamp
Sales professionals encounter difficulties in generating leads. Neglecting to address this issue can potentially spell disaster for a business. In this article, we’ll explore these common B2B sales lead generation obstacles and provide effective solutions to ensure your business not only survives but thrives.

100 Best B2B Marketing Blogs and Websites by Feedspot
The best B2B Marketing blogs from thousands of blogs on the web and ranked by traffic, social media followers & freshness.

How to Supercharge Your B2B Sales Funnel: Insider Tips & Tricks By Ojesvi Singh
optimized B2B sales funnel stages come in. It’s a strategic roadmap that, when leveraged correctly, can significantly boost your business growth. In fact, did you know that 48% of companies want a well-optimized sales funnel to more revenue? It shows the pivotal role that a finely-tuned B2B sales funnel plays in driving success.

Top 6 Ways To Use ChatGPT For B2B Sales (+18 Prompts) By: Sushant Shekhar

dive into the top ways you can use ChatGPT to transform your B2B sales efforts, with over 10 practical prompts to help you make the most of this path-breaking technology.

The post B2B Reads: 100 Best Marketing Blogs, Conquer Top 10 Lead Gen. Challenges, 6 Top Ways to Use ChatGPT (+18 prompts) and More! appeared first on Heinz Marketing.

My app of the week this week is a web app called Photopea. Since I don’t have Photoshop, when I need to edit images and create graphics or new designs but need more power than Canva or similar apps, I turn to Photopea. Photopea is a free, web-based image editing application that allows you to perform a wide range of editing tasks right from your browser. 

Why is Photopea Awesome?

1. Familiar Interface: One of the first things you’ll notice when you open Photopea is its familiar interface. If you’ve ever used Photoshop, you’ll feel right at home, as the layout and tools are remarkably similar. This makes it easy for Photoshop users to transition seamlessly to Photopea.
2. Accessibility: Photopea is entirely web-based, so you don’t need to download or install any software. It works on all major web browsers and operating systems, making it accessible from virtually any device with an internet connection.
3. Versatility: Photopea supports many file formats, including PSD, XCF, Sketch, and more. This means you can work with files created in various design software seamlessly. It also has a wide array of editing tools, from basic functions like cropping and resizing to advanced features like layer styles and filters.
4. Free to Use: Photopea offers a free version with a vast array of features, making it an excellent option for those on a budget. The free version does include ads, but they are unobtrusive and do not hinder the overall experience. For those who want an ad-free experience, Photopea also offers a premium version at a very affordable price.
5. Continuous Updates: The developer is continually improving and updating Photopea to keep it current and competitive. Users can expect new features and improvements to be regularly added to the tool.
6. Tutorials and Community: Photopea has an active community of users who share their knowledge and experiences. You can find tutorials and guides and join discussions on the official forum to enhance your skills and stay up-to-date with the latest techniques.

Photopea is a powerful and accessible image editing tool that’s changing the game for both professionals and hobbyists. Its familiar interface, versatility, and cost-effectiveness make it an excellent alternative to traditional, expensive software. So, if you want to unleash your inner designer without breaking the bank, Photopea might be your new best friend in digital creativity. Give it a try, and you might be pleasantly surprised by what this web-based gem can do for you.

The post Win’s App of the Week – Photopea appeared first on Heinz Marketing.

2024 starts now: how B2B marketers are preparing for success next year By Sally Whittle
CMOs are learning that potential clients want actionable insights rather than the hard sell. But these solutions-based sales tactics require longer lead times, meaning marketers will need to start now if they want to win new business in the new year.

Mastering Inbound Marketing for B2B Sales Prospecting Success by Divyaprasad Pande
B2B sales prospecting has become more challenging than ever before. Cold calling and traditional outbound methods are no longer as effective as they once were. To stay ahead of the game and drive meaningful results, B2B sales professionals must embrace the power of inbound marketing.  Explore how mastering inbound marketing can lead to B2B sales prospecting success.

7 B2B Email Marketing Examples to Inspire You By Syed Balkhi
Keep reading to get powerful ideas on how you can connect with other businesses without forgetting that there are people behind these organizations too.

The Comprehensive Guide to Growth Marketing Strategies to Thrive in the Digital Age By Queenie Lusano
This informative blog thoroughly explains complex concepts, equips you with effective strategies to improve your understanding, and leads you through the intricate terrain with ease. It unveils 12 strategies that ensure your business thrives in the long run.

B2B Websites: Best Practices with Examples By Max at Ecwid
When designing a B2B ecommerce site, the end goal is typically to create a space where you can convert leads into buyers. Not sure how to approach your B2B website strategy?  Read on for more.

Hey Marketer: You’re Thinking About UGC Content All Wrong By David Wilson
User-generated content (UGC) is a powerful marketing tool that relies on authentic content from users or seemingly non-affiliated sources. Many markets misunderstand or undervalue its utility, and miss out on the chance to enhance their marketing efforts.

How to Repurpose Content to Increase Brand Awareness and Generate More Leads By Launch Marketing
Here are a few steps for how to repurpose content and how it can help generate more leads for your organization.

The post B2B Reads: 2024 Budget Success, 7 Inspiring B2B Email Examples, UCG Content and More appeared first on Heinz Marketing.

Three Challenges for B2B Marketers in 2024 By Hernan Vera
While we can’t predict specific challenges that B2B marketers will face in 2024, we can share what we hear from our client marketing leaders. We’ve identified some common challenges likely to persist or evolve in the B2B marketing landscape.

Q&A: For B2B Sales Workflow, There Must Be a Better Way By Mike Hockett
Often, too many people are involved in the B2B sales workflow, the right people aren’t, or they don’t have access to needed information. We chat with vSimple’s Katie Duvall on sales communication blind spots.

2 Top B2B Marketing Tools For Successful Teams [2024] By: Monika Kisielewska
A curated a list of the best B2B marketing tools recommended by cognism.

Customer Insights Can Seriously Elevate Your B2B Game By Jason Ball
New data shows the B2B marketers that are closest to their customers are consistently outperforming their competitors on tactics. Who needs what we’re selling and why? Discover the answers to those two questions and it’ll shape your marketing strategy into something that has a direct and powerful impact on your bottom line.  This article will take a closer look at how these customer insights can specifically impact the bottom line.

B2B Email Marketing Guide With Examples [2024] By Marilia Dimitriou
Read on to unravel the secrets of email marketing for B2B, from choosing an advanced email service provider (ESP) to creating an effective onboarding sequence and so on.

Measuring B2B Sales Efficiency with Sales Automation Metrics By B2B Rocket
Discover how to measure B2B sales efficiency using automation metrics. Improve conversions, streamline processes, and boost revenue with data-driven insights.

The ‘Circles of Doom’: Quantifying the Misalignment of B2B Marketing and Sales By Jon Lombardo & Peter Weinberg
Marketing can only generate an effective pipeline if it targets the same buyers as sales, but new research shows the overlap – even between brand and demand marketing – is often shockingly small.

The post B2B Reads: 3 Challenges for B2B Marketers in 2024, What are the Circles of Doom? and more! appeared first on Heinz Marketing.

Customer transactions are no longer simple. They require an enduring relationship that is built for them through personalized experiences. To build sustainable revenue growth now and for the future, you must embrace building customer loyalty through memorable experiences. For this week’s App of the Week, we are featuring  the all-in-one experience optimization platform, Dynamic Yield.

Dynamic Yield

Dynamic Yield is a platform focused on personalization, helping businesses across industries deliver digital customer experiences that are personalized, optimized, and synchronized. With Dynamic Yield, marketers, product managers, developers, and digital teams can algorithmically match content, products, and offers to each individual customer to help accelerate revenue and grow customer loyalty.

Built for industries like

• eCommerce
• B2B e Commerce
• Financial Services
• Quick Service Restaurants
• Grocery
• Travel
• iGaming
• Media

Be able to

• Create customer-centric web experiences
• Personalize emails with no code builders
• Optimize mobile app experiences
• Improve customer acquisition results through your ads

Summary of Core Capabilities

Discover

Unify customer data across all digital and offline touchpoints and utilize it to power your marketing ecosystem.

• Capture person-level data, no matter the source.
• Build complex segmentation and targeting customers.
• Identify and personalize for anonymous users.
• Share audience segments between sites. 
• Achieve site-wide personalization through affinity targeting.
• Compare audiences and get real-time sizing analyses. 
• Automatically uncover deeper segmentation opportunities. 

Target

Personalize every interaction to deliver an optimal customer experience at scale across web, mobile, email, and ads all together in one platform

• Transform static content into personalized experiences 
• Tailor page layouts and designs 
• Rank product listing pages per user 
• Target users sitewide by affinity sitewide
• Personalize the journeys, not individual touchpoints 
• Define event-based triggered messages on apps and email 
• Deploy adaptive recommendations 

Recommend

Turn product recommendations into your competitive differentiator, with deep learning algorithms, powerful statistical engines, merchandising control, and cross-channel support.

• Predict customers’ next purchase through deep learning
• Deliver journey-aware product recommendations
• Adapt recommendation layouts according to context
• Configure algorithms to enhance product recommendations
• Enrich recommendation algorithms with offline purchase data
• Fuse multiple recommendations strategies
• Deploy recommendations on both client – or server-side

Engage

Capture your customers’ attention with personalization at every critical moment.

• Personalize navigation categories by each customers affinity
• Target different promotions to different audiences in the same email
• Deliver 1:1 personalization within Dynamic Content
• Recommend the most relevant products for each customer
• Sophisticated segmentation, designed for precision targeting with person-level behavioral data from your site
• Easily build stunning, personalized emails that will grab their attention
• Provide market-leading recommendations powered by deep learning
• Trigger targeted emails and push notifications on a one-to-one level based on real-time behavior

Optimize

Experiment anywhere on your digital properties with great agility, more confidence and less risk with enterprise-grade optimization and A/B testing software.

• A/B test any experience on any channel
• Optimize journeys, not just single pages
• Unlock revenue optimization opportunities with AI
• Move beyond A/B testing with sophisticated targeting
• Improve performance with an agile statistical engine
• Client- and server-side A/B testing together in one platform

Customer experience is everything when it comes to building sustainable revenue growth and creating long term customers. Organizations not only need to be innovative but agile to minimize digital disruption in their customers’ journeys. Companies, who are often hindered by inadequate tech stacks, lack of resources, and insufficient in-house expertise can benefit from a tool like Dynamic Yield and other platforms like it to deliver more tailored seamless interactions with their customers. To see how Dynamic Yield compares to other similar platforms, check out – Monetate, Adobe Target, Salesforce Marketing Cloud Personalization, Optimizely Web Experimentation, and Nosto to find your right fit.

The post Carly’s App of the Week: Dynamic Yield appeared first on Heinz Marketing.

Practical Ways to Attract & Nurture B2B Sales Leads in Your Sales Funnel By Unenabasi Ekeruke
Delve into practical ways you can attract and nurture B2B sales leads in your sales funnel. We’ve also sprinkled templates, tips and best practices to get you started on the right foot.

12 Killer B2B Marketing Strategies To Try In 2023 By Rebekah Carter
Look at the best B2B marketing strategies companies should be investing in right now, based on the emerging trends of the landscape.

INBOUND Recap: 4 Lessons about Revolutionizing B2B Sales with Revenue Acceleration By Alice Sol
Check out the plethora of actionable insights into how the modern salesforce can take advantage of the new trends and tools, while maintaining the core qualities that drive success and the 4 top takeaways.

7 examples of influencer marketing campaigns By Jamia Kenan
this article cites data from the Q3 2023 Pulse Survey and explore campaign types and 10 examples of successful influencer marketing campaigns to inspire your own strategy.

Marketing Techniques: What to Try in 2023 By Clifford Chi
To help you learn about the most effective marketing techniques around today, Clifford shares his round up of the best ones to add to your digital marketing toolbox.

20 Common Types of Channel Partners and How to Find Them By Trevor Burnett
Welcome to growth, multiplied. In this guide, we cover the most common types of channel partners, real-life examples, how to find them, and how to best leverage partners to drive growth.

What Is Market Segmentation? How it Works, Careers, and More By Coursera
Discover how market segmentation helps you reach new customers. Find out about marketing jobs and market segmentation salaries.

How do you scale and grow your performance marketing campaigns and results? Powered by AI and the LinkedIn community.
Find expert answers in this collaborative article.  Scroll to see contributions from invited experts. React to the ones you find valuable.

The post B2B Reads: 12 Killer B2B Marketing Strategies, 20 Common Types of Channel Partners and Where to Find Them, INBOUND Recap and more! appeared first on Heinz Marketing.